Building Cultural IP for a New India
Each of these properties is designed to scale — across formats, platforms, and communities.
portfolio
Sanskaar Labs
Status : Building Phase
Invite Only Culture Club
Status : Pilot
$600
Moonlighting in Mumbai
Status : Ready IP
$600
A cultural finishing lab exploring how India's next generation's values, behaviours, and identities should evolve in a modern, hyper-visible world.
Sanskaar Labs operates at the intersection of school , family and society — turning everyday cultural shifts into formats, conversations, and repeatable experiences that kids along with their parents can engage with over time , building a fundamentally & culturally strong next generation.
Services involved:
IP Strategy & Architecture · Narrative Building · Content Ecosystem Design · Community Development
An exclusive cultural community designed for India’s emerging class of readers, thinkers, and aesthetes —
this is strictly for those who are seeking depth in an age of distraction.
Built as a “third space” beyond work and home, it brings together literature, conversation, and a plethora of vibrant shared experiences —
evolving from digital expression into physical gatherings and long-term cultural identity.
Services involved:
Experience IP Design · Community Building · Cultural Positioning · Multi-platform Distribution
A city-led cultural format that captures Mumbai after hours — where ambition, identity, and anonymity intersect.
This is especially for the millennials and the Gen Z who are willing to dynamically interact and explore their own cities. ( Mumbai is 1st pilot )
Through curated experiences, storytelling, and episodic formats, it transforms the city itself into a living narrative — one that people don’t just watch, but step into.
Services involved :
Format Development · Experience Design · Narrative World Building · Launch Strategy
Football Carnival
Status : Ready IP
7 Islands Challenge
Status : Building Phase
India's Sacred Economies
Status : Ready IP , Going into Production
A format that merges sport with culture
— reimagining football not just
as a game,
but as a shared social experience.
Designed as a scalable property, it brings together performance, participation,
and entertainment — creating
a repeatable format that can
travel across cities and communities.
Services involved :
Experience IP Design · Format Development · Brand Integration · Scale Strategy
A city-wide content and
participation format inspired by
Mumbai’s original seven islands — reinterpreted for a new generation of creators and audiences !
Built as a collaborative challenge, it brings together creators, communities, and narratives —
turning the city into both
a stage and the subject.
Services involved :
Content Ecosystem Design · Creator Collaboration Strategy · Community Building · Distribution Strategy
A long-form narrative
exploring India’s temple ecosystems
— not just as spiritual centres,
but as complex networks of
economy, culture, and influence.
The format bridges history, faith, and modern systems —
offering a layered understanding
of how sacred spaces continue
to shape public life.
Services involved :
Original Format Development · Research & Narrative Building · Long-form Content Strategy · Intellectual Positioning
What Next ? - a game show like no other!
Status : Ideation Phase
The Geopolitics Show
Status : Ready IP , Going into Production
Indian Culture School
Status : Ideation Phase
Stay Tuned !
A sharp, satirical format
decoding global power
through an Indian lens —
translating complex geopolitics
into accessible,
culturally resonant narratives.
Designed for digital-first audiences, it blends analysis with personality
— building a repeatable format
that informs, engages, and retains.
Services involved :
Format Development · Content Strategy · Distribution Design · Personal Brand Integration
Stay Tuned !