Building Cultural IP for a New India
ABOUT US
We’d like to introduce you to the co founders
who make emerald durva collective what it is today !
Devangi Patankar is a cultural strategist and IP builder working at the intersection of media, community, and narrative.
Her work focuses on decoding how culture is consumed, shaped, and scaled in India —
and translating those insights into formats, experiences, and platforms that build long-term relevance.
With a background spanning
Chess ( 3 times Commonwealth Gold Medalist ) ,
to Master's in Luxury Brand Management
( A Marangoni Alumni , London )
to a Event Management Entrepreneur
( TIMES 30 under 30 award for Promising Entrepreneurs )
to being a Geopolitics Content Creator
( only Marathi female geopolitics content creator with a following over 50k + )
she is a versatile audience builder and a cross-disciplinary storyteller.
She brings both intuition and structure to the creation of cultural properties.
Through Emerald Durva Collective, she is building an India-first IP studio designed to move beyond campaigns — towards assets that compound in meaning, memory, and influence.
Chaitanya Deshpande is a content creator,
performer, and IP builder with over a decade of experience at the intersection of
sport, entertainment, and digital culture.
As an internationally ranked Panna football athlete
his journey has been shaped by
performance, discipline,
and audience engagement at scale.
Having worked with global brands including
FIFA, Nike, Puma, Royal Enfield, MTV,
Coca-Cola, and Coke Studio,
he brings a deep understanding of
how content travels, how audiences respond,
and how formats can be built to sustain attention.
With a digital presence of
over 100,000 across platforms and a career
rooted in both live performance and content creation, he operates at the convergence of
physical experience and digital distribution.
At Emerald Durva Collective, he brings executional depth and creator-first insight — shaping IP that is not only conceptualised for scale, but built to perform in the real world.
